If you’re ready to rethink how your estate sale business approaches marketing and want clarity on what actually works, this live session is your starting point.
The introductory webinar is free to attend and serves as the first step toward the ESNM Certified Estate Sale Marketing Professional™ program.
Marketing today isn’t about doing more.
It’s about doing it right.
REGISTER TO JOIN BY CLICKING "ZOOM LINK" BELOW:
ZOOM LINK
When: Jan 19, 2026 06:00 PM Pacific Time (US and Canada)
Register in advance for this meeting:
After registering, you will receive a confirmation email containing information about joining the meeting.
Photos.
Videos.
Boosted posts.
Listings shared across multiple platforms.
And yet, many are asking the same question:
“Why isn’t this translating into more sellers, stronger visibility, or consistent growth?”
The answer is simple, and uncomfortable for many to hear:
POSTING YOUR SALE ALONE IS NOT ENOUGH ANY LONGER!
Social media marketing today is no longer just about whether you post...it’s about:
Who actually sees your content
How many people meaningfully see it
Where that content appears
When it’s published
What signals trust and credibility to potential sellers
Estate sale companies often focus on activity instead of outcomes. A video with views does not necessarily reach decision-makers. A boosted post does not automatically build authority. And hiring someone to “post for you” without a strategy rarely delivers measurable results.
To address this gap, Estate Sales Near Me (ESNM) is hosting a FREE introductory live webinar designed specifically for estate sale professionals.
This session introduces the framework behind the
ESNM Certified Estate Sale Marketing Professional™ (CESMP) designation — a standards-based certification built by estate sale professionals for the estate sale industry.
This is not generic social media advice.
This is not tech-company theory.
This is practical, industry-specific guidance grounded in real-world experience.
During this live session, attendees will learn:
Why simply posting content is no longer enough, and why marketing today requires intention, positioning, and trust signals that resonate with sellers.
How estate sale companies can approach social media marketing strategically:
How reach actually works
How engagement differs from views
How to gain credibility thru consistency and content
Where estate sale marketing is most effective
When: timing matters
What types of content attract sellers, not just buyers
This webinar sets the foundation for understanding how marketing truly works in today’s digital landscape.
For professionals who choose to continue beyond the introductory webinar, the CESMP certification offers structured education and standards focused on:
Strategic social media marketing for estate sale companies
Visibility that reaches decision-makers, not just browsers
Content positioning that builds seller trust
Understanding platform behavior and audience intent
Consistent, repeatable marketing systems
Professional credibility through certification and continuing education
The CESMP designation signals to your potential sellers that a company understands modern estate sale marketing, not just posting, but purposeful visibility.
The ESNM certification program was developed by professionals who understand the estate sale industry, its challenges, its misconceptions, and its opportunities for estate sale professionals.
This program reflects what estate sale companies actually experience:
Sellers who don’t know who to trust
Marketing dollars that don’t always deliver
Platforms that promise exposure without clarity
The CESMP certification exists to raise the bar, for professionals who want to market smarter, not louder.