Join our Free Introductory Live Webinar

If you’re ready to rethink how your estate sale business approaches marketing and want clarity on what actually works, this live session is your starting point.

The introductory webinar is free to attend and serves as the first step toward the ESNM Certified Estate Sale Marketing Professional™ program.

Marketing today isn’t about doing more.
It’s about doing it right.

REGISTER TO JOIN BY CLICKING "ZOOM LINK" BELOW:  

ZOOM LINK

When: Jan 19, 2026 06:00 PM Pacific Time (US and Canada) 

Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting.

Why Social Media Marketing for Estate Sale Companies Is More Than Just Posting a Video

Estate sale companies across the country are posting more than ever.

Photos.
Videos.
Boosted posts.
Listings shared across multiple platforms.

And yet, many are asking the same question:

“Why isn’t this translating into more sellers, stronger visibility, or consistent growth?”

The answer is simple, and uncomfortable for many to hear:

POSTING YOUR SALE ALONE IS NOT ENOUGH ANY LONGER!

Visibility Is Not the Same as Strategy

Social media marketing today is no longer just about whether you post...it’s about:

• Who actually sees your content

• How many people meaningfully see it

• Where that content appears

• When it’s published

• What signals trust and credibility to potential sellers

Estate sale companies often focus on activity instead of outcomes. A video with views does not necessarily reach decision-makers. A boosted post does not automatically build authority. And hiring someone to “post for you” without a strategy rarely delivers measurable results.

Introducing the ESNM Certified Estate Sale Marketing Professional™ (CESMP)

To address this gap, Estate Sales Near Me (ESNM) is hosting a FREE introductory live webinar designed specifically for estate sale professionals.

This session introduces the framework behind the
ESNM Certified Estate Sale Marketing Professional™ (CESMP) designation — a standards-based certification built by estate sale professionals for the estate sale industry.

This is not generic social media advice.
This is not tech-company theory.
This is practical, industry-specific guidance grounded in real-world experience.

What the Introductory Live Webinar Covers

During this live session, attendees will learn:

WHY

Why simply posting content is no longer enough, and why marketing today requires intention, positioning, and trust signals that resonate with sellers.

HOW

How estate sale companies can approach social media marketing strategically:

• How reach actually works

• How engagement differs from views

• How to gain credibility thru consistency and content

WHERE, WHEN & WHAT

Where estate sale marketing is most effective
When: timing matters 
What types of content attract sellers, not just buyers

This webinar sets the foundation for understanding how marketing truly works in today’s digital landscape.

What the CESMP Certification Provides

For professionals who choose to continue beyond the introductory webinar, the CESMP certification offers structured education and standards focused on:

• Strategic social media marketing for estate sale companies

• Visibility that reaches decision-makers, not just browsers

• Content positioning that builds seller trust

• Understanding platform behavior and audience intent

• Consistent, repeatable marketing systems

• Professional credibility through certification and continuing education

The CESMP designation signals to your potential sellers that a company understands modern estate sale marketing, not just posting, but purposeful visibility.

Built for Estate Sale Professionals

The ESNM certification program was developed by professionals who understand the estate sale industry, its challenges, its misconceptions, and its opportunities for estate sale professionals.

This program reflects what estate sale companies actually experience:

• Sellers who don’t know who to trust

• Marketing dollars that don’t always deliver

• Platforms that promise exposure without clarity

The CESMP certification exists to raise the bar, for professionals who want to market smarter, not louder.